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Innovation Congress 2017 Recap
When social media education company Social Fresh wanted to launch Innovation Congress, it turned to Firebrand Group for help crafting a program and launching the conference in a major way. The event,...
View ArticleUnacast vs. Google: How the Proximity Startup is Leading the Charge on...
Thomas Walle and Kjartan Slette launched Unacast after coming to a major realization: the typical consumer spends 30% of their time in front of their phone and computer. But what about the other 70%?...
View ArticleHow Can Brands Capitalize on Trending Content?
Every time I open up my Facebook account, I have a certain routine I follow. One of the first things I check is the list of trending topics to the left-hand side of my news feed. Over the course of the...
View ArticleInstagram Tests Out a Two-Person Live Stream Feature
Over the past two years, popular social media platforms, such as Facebook, Twitter, and Instagram, have quickly begun to add live stream video features to them. So which one is best? Which should you...
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How to Foster Internal Innovation at Scale
If you’re a budding entrepreneur, it’s hard not to applaud the sentiment behind Project Warhol, a $2 million dollar fund aimed at fostering internal innovation. It does so by helping employees...
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5 Food Brands to Follow on Instagram
Which food brands are doing Instagram right now? If you’re looking for inspiration, look no further: Starbucks Starbucks’ Instagram account is more personable than Instagram accounts of most other food...
View ArticleA Leading VC’s Advice to Social Media Startups
Venture capitalist Josh Elman knows a thing or two about successful startups. His company, Greylock Partners, was an early investor in a staggering number of top tier companies such as Facebook,...
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Top Social Media Marketing Conferences in 2018
Let’s face it: there are a lot of conferences out there. We at Firebrand Group understand this — and having attended quite a few over the years, we know what makes a good social media conference and...
View ArticleHow Intercom Became a Content Marketing Powerhouse
By this point, you might have heard of Intercom, the business messaging platform connecting 17,000 companies with over one billion customers. But, many fans might be more familiar with the company as a...
View ArticleWhy Brands That Ignore The Hispanic Market Won’t Survive
Despite the fact that Hispanics currently make up over one-sixth of the population of the United States and hold considerable purchasing power – over $1.5 trillion per year – the entire Hispanic market...
View ArticleHudson Yards and Future of Work
“It forces you to make a big bet all at once.” That’s Jay Cross, President of Related Hudson Yards, referring to the massive project underway to transform the the 28-acre Hudson Yards site at what was...
View Article6 Lessons From Oracle’s Insanely Successful Video Marketing Campaign
Some customers are harder to find than others. There’s plenty of consumer-facing video out there these days, but what about the B2B crowd? That’s something I’ve been following quite closely, ever since...
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The Future of Intellectual Property: Protect Your Brand Anywhere and Everywhere
“If you don’t park it, it could be gone tomorrow.” That’s coming from Laurel Mintz, CEO of Elevate My Brand, talking about how crucial it is to reserve your brand name wherever possible, as soon as...
View ArticleHow to Balance Authenticity with Storytelling
For marketers, authenticity is a pretty hot buzzword these days. Another pretty en vogue term is the concept of storytelling. The question is: can the two coexist? Brands are constructed entities, but...
View ArticleDo These 6 Things to Master Personalized Marketing
With all of the options available to customers, in order to win and keep their business, you have to remove friction from your customers’ lives as much as possible. The customer journey has to provide...
View ArticleHow to Make a Successful Business Pivot
It doesn’t always happen the same way. For some, it may start as a nagging feeling — one that’s easy to quell in the beginning but soon becomes too big to ignore. For others, it’s a realization like a...
View Article3 Brands Mastering Geomarketing
Geomarketing has transformed retail over the last few years. Having a location data strategy isn’t a luxury; it’s a necessity for brands looking to connect with customers in a personalized, relevant...
View Article20.18 Big Ideas for 2018
Just wait for the popup to load…it’s worth it. The post 20.18 Big Ideas for 2018 appeared first on Firebrand Group | Creative Consultancy.
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Firebrand’s Top 10 Articles of 2017
Haven’t followed Firebrand Insights religiously in 2017? We forgive you. Here’s a list, in no particular order, of our top posts of 2017 according to Google Analytics data. Enjoy! How to Balance...
View ArticleWhat Staring down ISIS and Working at Alphabet’s Jigsaw Have in Common
For Scott Carpenter, Managing Director of Jigsaw, a common narrative throughout his entire career is that he has wanted to better understand the world we live in. Carpenter, who now oversees the entire...
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