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Firebrand Success Story: Intel Acquires Mobileye
In 2003, Firebrand Group CEO Jeremy Goldman created the branding system for Mobileye, a young Israeli startup. A decade later, it went public; in 2017, it was acquired by Intel for $15 Billion. While...
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Yield Management: Can Zenrez be the Solution for the Fitness Industry?
What do yield management and yoga have in common? This might sound like the beginning of a riddle, but in fact, yield management and yoga were the “two loves” that inspired Matt Capizzi to create...
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F*ck Big Data. We Need Smart Data.
A few years ago, Red Roof Inn calculated that some 90,000 U.S. passengers get stranded every day because of flight cancellations. Acting on this piece of data, the hotel chain figured out how to track...
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Facebook Ads Manager for Excel: Facebook Ads Finally Play Nice with Spreadsheets
Spreadsheet-lovers: Facebook is introducing an all-new way to make ads manager much more pleasant to work with. And let’s face it, if you’re an advertiser looking to analyze your ad effectiveness,...
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Workplace Communications: Why They’re Broken, and How to Fix Them
The flow of information in the workplace can easily become a monolithic task if you’re not on top of it. Sometimes an influx of never-ending information can do more harm than good. Ever missed an...
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Real Estate Innovation: Hudson Yards, and the Future of Work
“It forces you to make a big bet all at once.” That’s Jay Cross, President of Related Hudson Yards, referring to the massive real estate innovation project underway to transform the the 28-acre Hudson...
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The Startup That Just Might Threaten Google with Proximity Data
Thomas Walle and Kjartan Slette started Unacast after coming to a major realization: that the average person spends 30% of their time in front of their phone and computer. But what about the other 70%?...
View Article2017 Big Idea: Groundtruthing, Part 2
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. This...
View Article20.17 Big Idea: Software Might Be Eating the World, But AI Is Eating Software
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. We...
View ArticleThe Future of Paid Social: Which Platforms Will Be the Winner and Losers?
Any talk about the future of social media would be remiss without mention of the social media platforms that have already begun to rule our world — namely, Facebook, Instagram, Twitter, and the new kid...
View ArticlePaid Social Managers & Community Managers: An Introduction
It’s safe to say that social media has transformed the ways a lot of companies do business. In addition to changing marketing practices, the growth of social media has also changed hiring strategy, as...
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Instagram’s The New Facebook
The beauty of Instagram is that it gives you a moment, a singular post to encapsulate on that moments experience. But the more things change the more they remain the same. Instagram is now rolling out...
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H&M, Birchbox, Warby Parker, Moleskine Headline the Millenial 20/20 Summit
The Millennial 20/20 Summit held their inaugural New York City-based summit on March 1st and 2nd, showcasing a host of business luminaries whose Millennial consumer require them to be highly...
View ArticleFirebrand Success Story: Intel Acquires Mobileye
In 2003, Firebrand Group CEO Jeremy Goldman created the branding system for Mobileye, a young Israeli startup. A decade later, it went public; in 2017, it was acquired by Intel for $15 Billion. While...
View ArticleYield Management: Can Zenrez be the Solution for the Fitness Industry?
What do yield management and yoga have in common? This might sound like the beginning of a riddle, but in fact, yield management and yoga were the “two loves” that inspired Matt Capizzi to create...
View ArticleF*ck Big Data. We Need Smart Data.
A few years ago, Red Roof Inn calculated that some 90,000 U.S. passengers get stranded every day because of flight cancellations. Acting on this piece of data, the hotel chain figured out how to track...
View ArticleFacebook Ads Manager for Excel: Facebook Ads Finally Play Nice with Spreadsheets
Spreadsheet-lovers: Facebook is introducing an all-new way to make ads manager much more pleasant to work with. And let’s face it, if you’re an advertiser looking to analyze your ad effectiveness,...
View ArticleThe Key to Brooklyn Brewery’s Success
There are 5000 breweries in the United States alone. That’s a lot of beer — and a lot of competition. Luckily for Brooklyn Brewery, they’ve been around long enough to know what works and what doesn’t,...
View ArticleBirchbox & The Rise of the Digital Beauty Consumer
Birchbox has been one of the more impressive startups in the beauty world of the past decade. It’s one I’ve been very familiar with for some time, having first met CEO Katia Beauchamp in 2010 when she...
View ArticleWorkforce Communications: 3 Things You Need to Know
The flow of information in the workplace can easily become a monolithic task if you’re not on top of it. Sometimes an influx of never-ending information can do more harm than good. Ever missed an...
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