5 Food Brands to Follow on Instagram

Which food brands are doing Instagram right now? If you’re looking for inspiration, look no further:

Starbucks

Starbucks’ Instagram account is more personable than Instagram accounts of most other food brands. Starbucks builds a sense of honesty and community on their Instagram by constantly re-posting pictures from those tagged #starbucks.

Mmm, the land of coconutmilk & honey oat wafels. #IcedCoffee #RipVanWafels Regram: @ripvanwafels

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 17, 2017 at 10:44am PDT

When your coffee matches your city. #IcedCaramelMacchiato Regram: @yogafawzi

A post shared by Starbucks Coffee ☕ (@starbucks) on Aug 4, 2017 at 9:16am PDT

Taco Bell

Since 2014, when Taco Bell was the first restaurant to advertise on Instagram, they have been ruling the social media platform. If you follow Taco Bell on Instagram, you know how much personality their posts add to your feed. Taco Bell showcases their menu items in creative, colorful, and artsy ways. Credit for their 1.1 million Instagram followers can be given to their fun depictions of food.

Good morning, sunshine. ☀️ It’s time to kickstart your day. #MountainDewKickstart

A post shared by Taco Bell (@tacobell) on Jul 3, 2017 at 7:37am PDT

When your accessories are . #DoritosLocosTacos

A post shared by Taco Bell (@tacobell) on Aug 17, 2017 at 4:07pm PDT

Red Bull

You’ll rarely find a picture of Red Bull’s products on their Instagram. Instead, you’ll find colorful pictures and videos of people, full of energy, doing adventurous things. Red Bull mastered content marketing. They know who follows them, and what posts would appeal to these followers.

Hands up if you’d like to try sand surfing once. ‍♂️ : @rissmoore10 #surfing #waves #sea #desert #fun #sun

A post shared by Red Bull (@redbull) on Aug 19, 2017 at 4:00am PDT

Last call. : @thejasonpaul #freerunning #jump #parkour

A post shared by Red Bull (@redbull) on Aug 18, 2017 at 1:54pm PDT

Chipotle

Everyone loves to see a good laugh on their Instagram feed. Following Chipotle does just that. Attached to each of their posts is a caption that’ll make you smile. Chipotle’s focus on their captions is genius because it encourages engagement from their following.

Three-peat.

A post shared by Chipotle (@chipotlemexicangrill) on Aug 7, 2017 at 12:31pm PDT

Feast mode.

A post shared by Chipotle (@chipotlemexicangrill) on Jul 10, 2017 at 11:34am PDT

Krispy Kreme

Krispy Kreme knows their advantage over many other food brands: the colorfulness of their products. Their Instagram posts are full of magnificent colors that grab your attention quickly: literal eye candy. They post videos that make their products look delicious and repost pictures from some of their fans.  They also keep up with the times by posting about their seasonal doughnuts just as much as their classics. For example, because it’s the end of summer, Krispy Kreme just posted a picture of school supplies with a donut. By organizing their content in this way, they keep their followers interested.

Planning a party is a piece of cake…batter doughnuts. Get #CakeBatterDoughnuts for your next celebration.  See link in bio. (US/CAN)

A post shared by Krispy Kreme Doughnuts (@krispykreme) on Jul 29, 2017 at 7:12am PDT

#CakeBatterDoughnuts are the sprinkles on top of any celebration. Get them in shops now. See link in bio. (US/CAN) #CakeBatter #Cake #Batter

A post shared by Krispy Kreme Doughnuts (@krispykreme) on Jul 16, 2017 at 4:05pm PDT

What’s your favorite account, well-known or otherwise? Let us know on social which food brands on Instagram you’re admiring and why.

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