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Treem: The New Social Media App for a Post-Election World
Will the future of social media be dominated by the likes of Facebook, Twitter and Snapchat, or will new apps emerge to challenge their power? While Twitter’s outlook may be slightly uncertain,...
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Magic Leap and Augmented Reality: A Troubled Relationship
Last week, the tech world was startled by the news that the much-hyped startup Magic Leap is much further from releasing its augmented reality technology than previously thought. In addition, it now...
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Instagram Live: The Definitive Guide
Recently, Instagram decided to get in the live video game by rolling out Instagram Live on Instagram Stories. While this exciting feature is not currently available to all users, Instagram has...
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Twitter Mute & Facebook’s Mute Functions: A Closer Look
Facebook and Twitter appear to be giving users more control over their feeds. But is this really true?There’s been a lot of controversy lately over the power social media has, whether it’s the ability...
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The Best Social Media Conferences: 2017 Edition
Let’s face it: there are a lot of conferences out there. We at Firebrand Group understand this — and having attended quite a few over the years, we know what makes a good social media conference and...
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The Best Marketing Technology and Analytics Conferences in 2017
In our previous post, we talked about the best social media conferences of 2017. This time around, we’re looking at the best marketing analytics conferences — and just as before, we’re relying on our...
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Video Publishers Might Finally See Some Money from Facebook
According to a recent report in Recode, Facebook has decided to take a page out of YouTube’s book by beginning to test mid-roll ads on its videos. This decision comes after complaints that Facebook’s...
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Instagram Stories, Now With Commercial Breaks
If you thought Instagram Stories would remain a blissful haven from the ads blitz on Facebook, Twitter, Snapchat (increasingly) and Instagram’s own feed for long, yesterday’s news just proved you...
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Machine Learning in 2017: A Conversation with Mary Kay’s Abby Whitmer
As part of my research on the year ahead, I embarked on a series, 20.17 Big Ideas for 2017, to ask a number of my favorite award-winning marketing experts, authors, and other thought leaders– as well...
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Stricter Standards for Snapchat Discover
Snapchat announced Monday that it would be updating its standards for publishers in a bid to reduce clickbait on its news page, Snapchat Discover. Publishers are restricted from posting content that...
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The Chan Zuckerberg Initiative Goes Meta
The Chan Zuckerberg Initiative, a philanthropic organization founded by Priscilla Chan and her husband, Facebook CEO Mark Zuckerberg, announced on its Facebook page (where else?) that it would be...
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Facebook Wants To Be the Next YouTube
The future is video. At least, that’s what Facebook seems to think: in addition to the creation of a new tab solely for video on the Facebook app, the social media behemoth is reportedly developing an...
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20.17 Big Idea: Brands and Owned Media
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. First...
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2017 Big Idea: Groundtruthing, Part 1
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. This...
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2017 Big Idea: Groundtruthing, Part 2
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. This...
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20.17 Big Idea: Software Might Be Eating the World, But AI Is Eating Software
Earlier this year, Firebrand Group asked a group of top marketers and innovators about their big ideas for 2017. For the next few weeks, we’ll be bringing you insights based on those interviews. We...
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The Future of Paid Social: Winner and Loser Platforms
Any talk about the future of social media would be remiss without mention of the social media platforms that have already begun to rule our world — namely, Facebook, Instagram, Twitter, and the new kid...
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Paid Social Managers & Community Managers: An Introduction
It’s safe to say that social media has transformed the ways a lot of companies do business. In addition to changing marketing practices, the growth of social media has also changed hiring strategy, as...
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Instagram’s The New Facebook
The beauty of Instagram is that it gives you a moment, a singular post to encapsulate on that moments experience. But the more things change the more they remain the same. Instagram is now rolling out...
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H&M, Birchbox, Warby Parker, Moleskine Headline the Millenial 20/20 Summit
The Millennial 20/20 Summit held their inaugural New York City-based summit on March 1st and 2nd, showcasing a host of business luminaries whose Millennial consumer require them to be highly...
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