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Social Media Awareness in 2016: What Top Brands are Doing
When the Future of Social report asked digital marketers to define their top social media goals, results show social media awareness is the goal reigning supreme at 76 percent. But when awareness is...
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6 LinkedIn Branding Tactics Marketers Should Use
It’s hard out there for small business owners and employees at busy startups to find time to build credibility as professionals. Using LinkedIn for branding makes it surprisingly easy to amp up your...
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How to Do Facebook 360 Right
Ah, Facebook 360: the new bright and shiny social media toy that’s got the marketing industry in a spin. What to do with it, where to use it, how do we even begin?Allow me to explain, with the help of...
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Twitter Stickers FAQ
Weeks ago, Snapchat released another update to its photo and video-sharing platform: original stickers you could place on content to add pizzazz to your dog selfies and vomiting rainbows. In the race...
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5 Ways to Be the Worst Client
I already told you how to be a perfect client, but some people think perfection’s impossible. Pierre Corneille even said, “We never taste happiness in perfection, our most fortunate successes are mixed...
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Why Instagram Advertising is Important
When Firebrand Group asked marketers where they were advertising on social media in the Future of Social report, Instagram’s ad spend came dangerously close that of Twitter’s- even though Twitter’s ad...
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3 Tips for Hiring a Social Media Marketer
Stacy Zapar gets you: it’s hard to find qualified social media marketing candidates for jobs. Luckily, Zapar, founder & principal strategist at Tenfold Recruiting, has some tips for how to hire the...
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Influencer Marketing Is Not an “Add-On”
Word-of-mouth rules the digital world, so influencer marketing and incorporating your relationships with key social stars into a branding strategy is increasingly important.Firebrand Group asked...
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“Watch NOW”: The Video Marketing Trend in Social
We asked marketers in our Future of Social report what type of content they produced at least once a month:Video, at 46 percent, is the true contender.The use of video marketing has risen dramatically...
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Debunking 7 Influencer Marketing Myths
Incorporating influencers into your marketing mix is a trend on the rise, but despite that, there are many misconceptions about the practice. Here are some of the most common influencer marketing...
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How to Grow Your Pinterest Impressions by over 100% (or 500%!)
As a junior strategy trainee for Firebrand Group, I’ve had the privilege of building tremendous growth on clients’ social channels, especially Pinterest. It was extremely rewarding to get analytics...
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Care about Conversions? You Should.
You’ve heard it asked over and over again from marketers tenfold: how do you measure ROI from social media? The answer lies in the social media goals of your business and how those translate into...
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Social Media Recruiting: It’s like Dating
Social media recruiting is like dating.The candidate can’t just be good at what they do, they have to be “the one”: the right fit for you and your company. In the case of social media recruiting,...
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Go Visual or Go Home: the Future of Content Marketing
In today’s social landscape, it’s all about content. We asked marketers in our 2016 Future of Social report what types of material they were creating as part of content marketing at least once a...
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Key Takeaways from Cyber Monday 2016
Once again, Cyber Monday has retained its title as the busiest day of the year for shopping online. According to Adobe’s latest figures, online sales on Cyber Monday alone totaled $3.45 billion, which...
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Messenger Games: Facebook’s Latest Scheme to Keep Users Engaged
What’s better than having a conversation with a friend? Why, challenging them to a game of Pacman, of course.Yesterday, Facebook officially rolled out Messenger games, so that users can challenge their...
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The Snapchat Paradox: Spectacles and Privacy
As you may know, lately Snapchat’s been making a spectacle of itself. Spectacles, rather.The tech world has been captivated for the past few weeks by the launch of Spectacles, made by the same social...
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Twitter’s 2017 Outlook: New Product Head, Same Old Problems?
Twitter’s outlook in 2017 just got a little brighter: at long last, the social platform has found a new product head. But will this be enough to solve their problems?Keith Coleman was previously head...
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Is the Music Industry in the Midst of a Resurgence?
For the first time in several years, the music industry saw their global revenues grow, with digital revenues overtaking physical for the first time. This is a good sign for an industry whose current...
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Snapchat: The Next (Television) Frontier
Snap Inc is continuing its hot streak of exciting new launches with its latest deal with Turner: in addition to putting Turner’s Bleacher Report on Snapchat Discover in the United States, Snapchat will...
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