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Twitter Polls FAQ
It was big news when Twitter recently announced the rollout of Twitter Polls as basic functionality across all Twitter accounts. Previously, Twitter Polls had existed merely in a “bootleg” form; you...
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Fight Nice, Social Media: How Social Networks Work Together
The social media family is a funny thing–each channel wants to be incomparable, inimitable, ineluctable. But if they succeeded in that, there would only be one. And where one social medium disappoints...
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What Instagram’s Feed News Means for Users – and Advertisers
For quite some time now, Facebook has been focused on prioritizing content that it thinks each individual user will care about more. Instagram, however, has been quite different, showing content in a...
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5 Ways to Be a Perfect Client
Nobody wants to be disliked. And as much as unscrupulous tenacity may be revered in the business world, the necessity of others’ esteem remains monumental. Especially if those people are your business...
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The War on Ads: Why Ad Blockers Are Taking Over, and How You Can Fight Back
Free online content is not always free. If you read an article on Forbes or watch a popular video on YouTube, then that is bought and paid for by somebody, even if that somebody is not you.We live in...
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Building (Literally) the Future: the Hempcrete-based Home of the Future
This April, many businesses were celebrating Earth Week, but Green Built was putting most to shame: they’re modeling the construction industry of the future with their HempHome Tiny project on...
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Fight Nice, Social Media: How Social Networks Work Together
High school never ends, right? Especially on social media–with TimeHop and TBT and Twitter beef. It’s not all going down in the DMs, and we’re checking what social networks integrate best with others...
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Firebrand Group Featured in Business Insider
Our recent collaboration with Social Fresh and Simply Measured was featured in BI Intelligence, an exclusive briefing by Business Insider. A bit from the beginning of the piece as follows:Instagram has...
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How to Build an Award-Winning Company Culture Using Intrapreneurship
When it comes to winning agency models, it pays to pay attention to Elite SEM. After all, the digital agency recently won Ad Age’s 2015 Small Agency Award for Best Culture and Crain’s #1 Best Place to...
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How to Study Consumer Behavior Like a Venture Capitalist
photo credit i1os.comSuccess in the tech sector requires straddling the line between offering the products that consumers want and the products they don’t know they want–yet. In walking that fine line,...
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L’Oreal Launches 1st Beauty Brand Snapchat Lens
This past weekend, L’Oréal Paris became the first beauty brand to launch a Snapchat lens ad, to promote its Infallible Silkissime eyeliner.“Over the last year, we’ve been focusing heavily on Snapchat...
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Can you DEW it? Mountain Dew’s big GIF Win
I am a big fan of GIFs. They are short, funny, and engaging. Without pause, GIFs activate as soon as you scroll past one on the news feed, just begging for consumer attention. As a member of the...
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Microsoft’s LinkedIn Acquisition (and Why it Matters to You)
Microsoft made huge news this week by planning to buy a certain professional social network for over $26 billion. Most of us want to know: why? Specifically, why was Microsoft so bullish on this...
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The Social Media Software Breakdown
Social media software is a critical component of a marketer’s toolbox. We asked marketers in our Future of Social report if they had seen ROI from their social media efforts. Perhaps surprisingly,...
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The Future of Social Media Advertising
Social media advertising is imperative in today’s media landscape. In the case of networks as large as Facebook, the new method of social advertising invokes the “pay to play” method, or forking over...
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Breaking Down Brexit’s Impact on Digital Marketing
You heard the news, you watched the world react, you learn who the Prime Minister of the United Kingdom is- only to read that he’s resigning. The British exit from the European Union (EU), or the now...
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A History of Social Media, as Illustrated by Hilary Duff’s Life
Both technologically dynamic and socially frivolous, social media platforms tread a fascinating/terrifying balance–a tenuous tightrope between being old enough to matter and young enough to matter....
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Is Birchbox Dead, or will Conservation=Survival?
On June 28, Birchbox Inc. co-founder Katia Beauchamp announced a 12 percent reduction in their staff. Birchbox’s cuts are a continuation of the cuts that led 50 positions to end earlier in 2016. “The...
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Pin and Purchase with Pinterest’s Shopping Updates
Move over, Google: Pinterest is upping their e-commerce game.Why is this important? Because in a period of rapid development and updates from every and any digital platform, it’s time for networks like...
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Huffington Post Shatters Snapchat’s Social Media Rules
Whenever rules are created and lines are drawn by the major social media players, I’m always amazed when companies figure out ways to “beat the system,” or use these new standards to their advantage....
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