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Snapchat Marketing Campaigns: Best Practices
When it comes to Snapchat marketing campaigns, Rebecca Minkoff was a trendsetter. Roughly two years ago, the fashion brand began using Snapchat, a then largely unknown mobile photo-messaging app, to...
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Why We Support Equal Pay with Equal Play
For over a decade, our friends at NYC Social have made their mission to connect adults (ages 21+) via athletic activities like Volleyball, Football, Soccer, Dodgeball, and many more. They’ve been...
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A higher-resolution Instagram? Introducing the new, social 500px
Since 2009, the 500px community has grown from nothing to 6 million.Those aren’t Facebook numbers, of course, but it’s a tight knit community of photographers that have been relatively loyal to the...
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Instagram’s Dimensions Change, But What do Marketers Think?
If you’re reading this, there’s a pretty decent chance you’re active on Facebook’s Instagram platform. For years, you may have taken photos in portrait or landscape orientation, only to realize that...
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Content Marketing Success: Plan Drunk, Post Sober
One of the most famous pieces of writing advice is “write drunk, edit sober.” Writers everywhere have quoted the adage, encouraging others to do what is necessary in order to overcome writer’s block,...
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4 Fascinating Instagram Stats for Marketers
In an industry that’s constantly changing and being updated, new Instagram stats can give insight into social media trends, and reveal actionable insights that can help improve your marketing in a...
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The Best Brands on Instagram
Do you love getting a glimpse of a friend’s Instagram feed? Maybe I’m nosy, but I find it so interesting to scroll through someone else’s feed – it usually reveals some passion or guilty pleasure of...
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Innovation Summit 2015
At the end of this month, thought leaders from around the world will all be heading to Cleveland, Ohio for Innovation Summit 2015 at Case Western Reserve University, the inaugural event in what looks...
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Lessons Learned at Social Fresh 2015
For the 2nd year in a row, we had the privilege of attending and sponsoring Social Fresh, the conference devoted to inspiring social marketers to think BIG. Kudos to Jason Keath and the Social Fresh...
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8 YouTube Trends Marketers Can Take Advantage of
Sometimes it seems like YouTube is as old as the internet itself–who doesn’t remember first discovering viral videos? YouTube has become the first source that users go to for video content, and despite...
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23 Motivational Quotes to Help You End 2015 on the Right Foot
li{padding-bottom:15px}Motivational quotes are everywhere. They’re on sports advertisements, billboards, T-shirts. In fact, there’s a decent chance that many of your laptops have a desktop background...
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How Web Summit is Addressing the Lack of Women in Tech
The 2015 Web Summit, which featured speakers from tech startups and favorites such as Instagram, Slack, Charity: Water, Tinder, and countless others, is always looking for opportunities to transform...
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How to Connect with Women Shoppers This Holiday Season
The latest research from SheSpeaks, the influencer marketing and media platform, has reaffirmed something some of us have long suspected: reviews have a significant impact on purchase decisions,...
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Campaign Watch: Betty the Live Tweeting Chicken
You haven’t heard of the Australian barbecue chain Chicken Treat, have you? Well, thanks to their new marketing campaign, that’s about to change.In partnership with the Perth-based agency Marketforce,...
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How to Increase Productivity by Monitoring your Smartphone Usage
If you’re like most busy professionals today, it can be hard to tear yourself away from your smartphone screen. With apps, email, and social media all at the tip of our fingers, we’re constantly...
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The Best Social Media Conferences In 2016
Attending conferences are a great way for you to network with like-minded individuals within your industry, learn best practices from experts working with today’s hottest brands, and from industry...
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If Snapchat Friend Emojis Were Accurate
2015 was the year of Snapchat, and 2016 is the year you’re uncool if you still don’t get it. As always on social media, it’s a mad dash to make sure you’re not the last to know. The White House is in...
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Top Marketing Analytics Conferences of 2016
We’re huge advocates of digital marketing conferences — as you might’ve read from our Top Social Media Conferences of 2016 post — for various reasons: It can help you grow in your role, provide a new...
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Recap: The Future of Social Media
Last night I had the pleasure of being part of a blab devoted to the topic of the future of social media. Besides Jeremy, participating were:Melanie Deziel, Director of Creative Strategy, Time...
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The Future of Customer Experience
For those serious about learning about the future of customer experience, I have just the book to buy – for yourself or a business colleague as a gift. I don’t often consider business books to be ideal...
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